Mi Yang

Head of Life Services

Commercialization Department, Xiaohongshu

As Head of Life Services at Xiaohongshu’s Commercialization Department, Mi Yang oversees the platform’s business development strategy across key verticals including Travel & Tourism, Real Estate, Education, Healthcare, and Medical Aesthetics, leading the group’s efforts to connect platform users with high-quality services through content-driven discovery and conversion.

Prior to Xiaohongshu, he served as a Partner at ReTech (a startup for North America restaurant SaaS), held leadership roles at DiDi’s ridesharing business including Head of Brazil, Colombia and Chile, and was a Vice President at BNY Mellon.

As a driving force in Xiaohongshu’s life services business, Mr. Yang has helped reshape the travel and hospitality industry’s path from inspiration to transaction — harnessing Xiaohongshu’s power to shape traveler intent at its source, driving a full-funnel model across discovery, conversion, and monetization that captures demand early and turns interest into real growth momentum.