Cheryl Lim

Lead, Marketing Communications

Therme Group Singapore

Ms Cheryl Lim is the Marketing Communications Lead at Therme Singapore, where she oversees communications for the development of Singapore's first large-scale urban wellbeing destination and Therme Group's first destination in Asia. Set to open at Marina South, Therme Singapore is envisioned as a new form of social infrastructure, built to make wellbeing accessible to the masses.

Cheryl leads corporate, brand, and stakeholder communications for Therme Singapore, introducing the concept to multiple stakeholder groups and shaping how it is understood as it moves from groundbreaking through construction toward its 2030 opening. This work draws on a background in strategic communications across the public and private sectors, including public sector statutory boards and private sector organisations in property, hospitality, and luxury retail.